Director of Traffic Acquisition
Ya no se aceptan más candidaturas para esta oferta.
Ubicación
| Población: | Barcelona |
| Provincia: | Barcelona |
| País: | España |
Descripción
| Puesto vacante: | Director of Traffic Acquisition | |
| Categorías: |
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| Departamento: | Business Team | |
| Nivel: | Dirección / gerencia | |
| Personal a cargo: | 1 - 5 | |
| Número de vacantes: | 1 | |
| Descripción de la oferta: | Softonic is a worldwide market leader in software downloads, awarded Best Place to Work in Spain, and top ranked as a European Best Workplace, was founded and is based in Barcelona with offices also in Madrid, Tokyo, San Francisco and Shanghai. Softonic is an international company, driven by constant expansion, serving as reference for a multilingual audience. Join our Business Team to support us on our goal of sustaining the company’s face paced growth as well as our international expansion and serving our clients throughout worldwide markets. The Director of User Acquisition Marketing is responsible for evaluating, developing, and driving profitable user acquisition strategies globally through various channels such as SEM, Affiliation, Redirected traffic from Software Vendors and API partnerships with large websites. Main responsibilities are: Build the Traffic Acquisition department from scratch, hiring the missing people and defining team structure and processes. Strategic planning including market and competitive analysis. Definition of market penetration plans for each of the managed channels. Develop and track metrics and success criteria for all marketing acquisition programs, channels and activities. P&L ownership |
Requisitos
| Estudios mínimos: | Licenciado |
| Experiencia mínima: | Más de 5 años |
| Imprescindible residente en: | No Requerido |
| Requisitos mínimos: | - More than 7 years of online marketing experience - Must have 3+ years on an international senior management position leading traffic acquisition through SEM, Display Advertising and/or Affiliate Marketing. - Expertise leading and managing large P&L for online marketing acquisition and retention programs ($10+ million yearly investment) - Quantifiable proven success increasing traffic/ sales/ revenue via development and implementation of best-practice marketing acquisition programs. - Ability to plan and manage at both strategic and operational levels. - Strong planning and analysis skills in sales, marketing, and business (competitive) strategy. - Strong digital marketing expertise with a deep understanding of current B2C and B2B customer acquisition channels. - Willingness to be very hands-on with marketing technology, creative processes and marketing metrics. |
| Requisitos deseados: | - Digital agency-side experience a plus |
Contrato
| Tipo de contrato: | De duración determinada |
| Duración: | 6+6+Indefinido |
| Jornada laboral: | Completa |
| Horario: | 9:00h a 18:00h (Flexibilidad) |
